About Us

Founded in 2002 by Larry Ursich and John Jansson, acquired by Henley media group in 2005, then by Towergate Underwriting Group in 2007, and by Atlanta Insurance Intermediaries Limited in 2020, insurance4carhire has grown in its product offering but has kept one thing the same: customer value. We offer straightforward and low-cost alternatives to the expensive car hire excess insurance policies offered by car hire companies.

Our policies are simple yet effective. They are designed to reimburse you for excess if your hire car is damaged or stolen. They even include cover for damage to roof, windows, tyres, undercarriage and headlights - parts that are often excluded by car hire companies.

insurance4carhire's core values

1. Customer service excellence

   For us, customer service revolves around striking a balance between thoroughness, efficiency and personality. Our UK-based customer service team is highly trained and you can buy or renew any of our policies online with ease. We’re confident you’ll be happy with your purchase, but if you change your mind, we think it’s only fair that you should have 14 days to cancel, providing that you have not already got rental agreement in place or made or intend on making a claim. 

2. Simplicity

   We know that insurance can be complicated. That’s why we offer straightforward products and act in a transparent manner at all times. Nothing is hidden and there are no catches. Everything you need is right here in plain English on our website. 

3. Innovation

   We were the first company to offer specialised car hire excess insurance, and we’re committed to remaining the leader in our field. We’re always looking for new ways to give you more and we’re always updating our products to offer our customers the most complete cover possible.